1. Preparation and Pre-Filing

Before diving headfirst into the official trademark registration process in Vietnam, taking some preparatory steps can significantly increase your chances of a successful outcome. Think of it as building a solid foundation for your application. Here are some key considerations for this crucial pre-filing stage:

1.1 Conducting a Trademark Search (Highly Recommended)

While not mandatory, conducting a trademark search is a highly recommended first step. This proactive measure involves searching existing trademark registrations in Vietnam to identify any trademarks that might be similar to yours. Potential conflicts with existing trademarks can lead to registration delays or even denials, costing you valuable time and resources.

There are two main ways to conduct a trademark search:

  • Self-Search: The Vietnamese Intellectual Property Office (NOIP) website offers a free trademark search tool. This tool allows you to search for existing trademarks based on keywords or visual representations. While helpful for a preliminary check, it might not be as comprehensive as a professional search.
  • Professional Search: Engaging a trademark attorney to conduct a comprehensive search offers a more thorough and reliable approach. Attorneys have access to specialized databases and expertise in interpreting search results, allowing them to identify potential conflicts that a self-search might miss.

1.2 Understanding Trademark Categories

Familiarizing yourself with the different types of trademarks registered in Vietnam is essential. Not all forms of brand identification qualify for registration. Here's a breakdown of some common trademark categories:

  • Logos: Visual representations of your brand, including symbols, designs, or word and design combinations.
  • Word Marks: Words, phrases, or slogans that represent your brand. These can be generic words with a unique design element or invented words with no inherent meaning.
  • Sounds: The newest addition to Vietnam IP. Distinctive sounds associated with your brand, such as a jingle or specific sound effect.

By understanding these categories, you can ensure your chosen trademark falls within the scope of registrable subject matter and has a higher chance of successfully navigating the registration process.

1.3 Consulting a Trademark Attorney (A Valuable Asset)

The complexities of trademark law and the nuances of the registration process in Vietnam can be overwhelming for someone unfamiliar with the system. Consider enlisting the services of a qualified trademark attorney during this initial stage. An attorney can be a valuable asset by:

  • Advising on Trademark Selection: They can help you choose a strong and distinctive trademark that is likely to be registerable. This includes assessing the trademark's inherent distinctiveness and potential conflicts with existing registrations.
  • Conducting Comprehensive Trademark Searches: Attorneys have access to advanced search tools and expertise in interpreting results, minimizing the risk of overlooking potential conflicts.
  • Ensuring Application Adherence to Law: They can ensure your application adheres to all legal requirements and formal guidelines, preventing delays due to missing information or formatting issues.
  • Guiding You Through the Process: An attorney can answer your questions, explain each stage of the process, and provide ongoing support throughout the registration journey.

While not essential for every application, consulting a trademark attorney during the preparation and pre-filing stage can significantly enhance your chances of smooth and successful trademark registration in Vietnam.


2. Filing the Trademark Application

Once you've completed the preparatory steps outlined in the previous section, it's time to move forward with the official filing of your trademark application with the Vietnamese Intellectual Property Office (IP Vietnam). To ensure a smooth and efficient application process, it's crucial to assemble all the necessary documentation accurately and completely. Here's a breakdown of the essential documents you'll need to include in your application package:

  • 2.1 Trademark Representation: This is the centerpiece of your application, showcasing the actual trademark you wish to register. The format of this representation will depend on the type of trademark you're filing:
    • For logos or designs: Submit a clear and high-quality image of your logo in a format acceptable to IP Vietnam (typically JPG or PDF). The image should be clear enough for examiners to accurately assess its details.
    • For word marks or slogans: Simply provide the text of your wordmark or slogan in a clear and legible format.
  • 2.2 Applicant Information: This section provides details about the party applying for trademark registration. The information required will vary depending on whether you're an individual or a company:
    • Individuals: Provide your full name, nationality, permanent address, and contact information (phone number, email address).
    • Companies: Include the company name, legal registration number, registered address, and contact details of a designated representative.
  • 2.3 List of Goods or Services: This section defines the specific goods or services your trademark will be associated with. The list should be comprehensive and accurately reflect the intended use of your trademark. IP Vietnam uses a standardized classification system for goods and services, and you may need to identify the relevant class(es) your goods or services fall under. Consulting with a trademark attorney can help you ensure your list accurately reflects your intended use of the trademark.

2.4 Power of Attorney (Optional): If you're working with an IP Representative to facilitate the registration process, you'll need to include a signed Power of Attorney. This document authorizes the attorney to act on your behalf during all stages of the application process, including communication with IP Vietnam and addressing any potential issues that may arise.

  • 2.5 Application Fees: The Vietnamese Intellectual Property Office requires payment of specific fees to process your trademark application. These fees cover the administrative costs associated with examination and registration. Be sure to include the appropriate fees with your application package. The current fee schedule can be found on the IP Vietnam website.

Putting it Together: Once you've assembled all the necessary documentation, carefully review your application package to ensure all information is accurate and complete. Missing information or inconsistencies can lead to delays or even rejection of your application. Consider utilizing a checklist to ensure you haven't overlooked any crucial elements.

With a well-prepared application package, you're ready to submit your request to IP Vietnam and embark on the journey towards securing your trademark rights in Vietnam.


3. Formality Examination by IP Vietnam

After submitting your trademark application to the Vietnamese National Office of Intellectual Property (NOIP), it undergoes the first stage of the registration process: the formality examination. This crucial step ensures your application meets all the necessary formal requirements before proceeding to further evaluation.

The Process Explained:

  • One-Month Timeline: NOIP aims to complete the formality examination within one month from the filing date. However, if any missing information or inconsistencies are identified, this timeframe can be extended to allow you to make corrections or provide additional documents.
  • Scrutinizing Your Application: During this examination, NOIP officials meticulously assess your application package for completeness and adherence to all formal guidelines. This includes verifying:
    • Whether the required documents are all present and correctly formatted.
    • Whether the applicant information (individual or company details) is accurate and complete.
    • Whether the list of goods or services associated with your trademark is clearly defined and reflects the relevant classification system.

Possible Outcomes:

  • Application Accepted: Upon successful completion of the formality examination, NOIP issues a notice of acceptance. This signifies that your application has met all formal requirements and can now proceed to the next stage of the process, the substantive examination.
  • Application with Errors: If your application contains missing information or formatting errors, NOIP will send you a notice of intended refusal. This notice will clearly outline the identified issues and provide a timeframe for you to rectify them. You can choose to either:
    • Correct the Errors: Address the identified issues within the designated timeframe, potentially consulting a trademark attorney for assistance.
    • Object the Refusal: If you believe the intended refusal is unjustified, you can submit an objection within the timeframe provided.

Appeal Process:

In case NOIP ultimately rejects your application after the formality examination, you have recourse:

  • Complaint with NOIP: You can file a complaint with the Director General of NOIP within 90 days, outlining your disagreement with the decision. NOIP will then issue a response within 10 days, either accepting or rejecting your complaint with an explanation.
  • Lawsuit: If you disagree with NOIP's final decision on your complaint, you have the option to initiate a lawsuit in Vietnamese courts within 30 days.

Key Takeaways:

A well-prepared application package with all the necessary details increases your chances of a smooth formal examination. By submitting complete and accurate documentation, you can minimize delays and pave the way for a successful registration journey. If you encounter any issues during this initial stage, remember that you have the right to address them or appeal a potential rejection decision. Consulting with a trademark attorney can be highly beneficial throughout the formality examination process, ensuring your application adheres to all legal requirements and maximizing your chances of a successful outcome.


4. Publication and Opposition Period

Having successfully navigated the formality examination, your trademark application now enters the publication and opposition period. During this stage, your application becomes publicly available, allowing third parties to scrutinize its validity and potentially raise objections.

The Publication Process:

  • Within Two Months: After receiving the notice of acceptance from NOIP, your application will be published in the Industrial Property Official Gazette within a timeframe of two months. This official publication serves two key purposes:
    • Public Awareness: It informs the broader public about your intent to register a specific trademark.
    • Opportunity for Opposition: It allows third parties who believe they have legitimate grounds to oppose your trademark registration to come forward and file an opposition notice.

Publication Fees:

It's important to note that publishing your application in the Industrial Property Official Gazette incurs a separate fee payable to NOIP. Ensure you have factored these publication fees into your overall registration budget.

Potential Objections:

Third parties may oppose your trademark registration for various reasons. Here are some common grounds for opposition:

  • Prior Use: Another party might claim prior use of a similar trademark for the same or related goods or services.
  • Generic Terms: If your trademark consists of generic words or descriptive terms that cannot be exclusively owned by any single entity, it may be subject to opposition.
  • Likelihood of Confusion: If your trademark is deemed too similar to an existing registered trademark, it could lead to consumer confusion and be challenged on those grounds.

Responding to Opposition:

Should you receive an opposition notice within the designated three-month opposition period, it's crucial to address it promptly and appropriately. Here are your options:

  • Negotiate a Settlement: Reaching an agreement with the opposing party might be the most efficient solution, potentially involving modifications to your trademark application.
  • Engage Legal Counsel: Consulting a trademark attorney can provide valuable guidance in crafting a strong response to the opposition and effectively representing your interests throughout the process.
  • Prepare a Counter-Argument: If negotiations fail, you'll need to submit a detailed counter-argument addressing the grounds for opposition raised by the third party.

Importance of the Period:

The publication and opposition period plays a vital role in ensuring the legitimacy and distinctiveness of registered trademarks in Vietnam. By allowing potential conflicts to surface and be addressed, this stage strengthens the overall integrity of the trademark system and minimizes the risk of future infringement disputes.


Being prepared to address potential opposition during this period is essential. Proactively researching existing trademarks and ensuring your chosen trademark is distinctive can help reduce the likelihood of challenges. Consulting with a trademark attorney throughout the process can be a valuable asset, offering expertise in navigating potential opposition issues.


5. Substantive Examination and Granting the Certificate

After successfully navigating the publication and opposition period, your trademark application now enters the crucial stage of substantive examination. Here, examiners at the NOIP rigorously assess the eligibility of your trademark for registration based on Vietnamese trademark law.

The Examination Process:

  • Within Six Months: NOIP examiners meticulously evaluate your application within a timeframe of six months from the publication date. During this examination, they focus on two primary aspects:
    • Eligibility: They assess whether your chosen trademark meets the legal requirements for registration in Vietnam. This includes ensuring it's not a generic term, has inherent distinctiveness, and does not infringe on existing registered trademarks.
    • Protection Scope: They determine the scope of protection your trademark will be granted for, based on the specific goods or services your application covers.
  • Responding to Inquiries: If the examiners require any additional information or clarification regarding your application, they may request you to provide supplementary documents or justifications. This can extend the examination timeframe slightly. It's crucial to respond promptly and thoroughly to any inquiries from NOIP to maintain the momentum of your application.

Possible Outcomes:

Upon completion of the substantive examination, NOIP will send you one of the following notifications:

  • Notice of Intended Refusal (Errors): If your application contains errors that do not affect the registrability of the trademark itself (e.g., minor inconsistencies), NOIP will issue a notice outlining the errors and providing a two-month timeframe for you to rectify them. You can also request an extension of this deadline if necessary.
  • Notice of Intended Refusal (Eligibility): In this scenario, the examiners believe your trademark fails to meet the eligibility requirements for registration. The notice will clearly explain the reasons for this decision and provide a two-month window for you to respond. During this time, you can attempt to address the concerns raised by the examiners or submit arguments justifying your trademark's eligibility. Again, you can request an extension of this timeframe if needed.
  • Notice of Intended Grant: Congratulations! If your trademark successfully navigates the substantive examination and meets all legal requirements, NOIP will issue a notice of the intended grant. This signifies the final stage before official registration. At this point, you'll be required to pay the registration fee to solidify your trademark rights.

Appeal Process:

If NOIP ultimately rejects your application after the substantive examination, you have recourse:

  • Appeal with NOIP: Similar to the formality examination stage, you can file a complaint with the Director General of NOIP within 90 days, outlining your disagreement with the decision. NOIP will issue a response within 10 days.
  • Lawsuit: If the NOIP's response to your complaint remains unsatisfactory, you have the option to initiate a lawsuit in Vietnamese courts within 30 days.

Reaching the Finish Line:

The substantive examination stage can be a nerve-wracking but crucial step. By ensuring your trademark is distinctive and meets all legal requirements from the outset, you can increase your chances of receiving a notice of the intended grant. Consulting with a trademark attorney throughout the process can be highly beneficial, offering expertise in navigating potential examination issues and ensuring a smooth registration journey.


6. Registration and Issuing the Certificate

Having successfully navigated the substantive examination and received a notice of intended grant from NOIP, you're nearing the final hurdle: securing your official trademark registration.

Payment of Registration Fee:

Upon receiving the notice of the intended grant, you'll be required to pay the designated registration fee to NOIP. This fee signifies your commitment to completing the registration process and securing your trademark rights. Timely payment ensures a smooth transition to the final stage.

Issuing the Mark Registration Certificate:

Once NOIP receives your full and timely payment of the registration fee, they will initiate the process of issuing your official Mark Registration Certificate. This certificate typically arrives within ten days of your fee payment.

National Register and Publication:

Your newly acquired trademark registration doesn't stop at the certificate. NOIP also records your trademark in the National Register of Marks, establishing a permanent record of your ownership. Additionally, a notification of your trademark registration will be published in the Industrial Property Official Gazette within two months of issuance. This publication serves as a public announcement of your trademark rights.

International Registration Considerations:

If you opted to pursue international trademark registration through the Madrid system with a designation for Vietnam, the process might differ slightly. Upon acceptance for protection, NOIP will issue a decision on acceptance published in the Industrial Property Official Gazette. You can then request a separate certificate of protection specifically for Vietnam within the international registration framework.

The Finish Line and Beyond:

Receiving your Mark Registration Certificate signifies a significant accomplishment. Your trademark now enjoys legal protection in Vietnam for a period of ten years from the filing date, renewable for subsequent ten-year terms. This official registration grants you the exclusive right to use your trademark for the specified goods or services, allowing you to take legal action against infringers who misuse your brand identity.

Maintaining Your Trademark:

Remember, trademark protection requires vigilance. To maintain your trademark rights, you'll need to renew your registration every ten years. Additionally, actively using your trademark in the Vietnamese marketplace strengthens its validity and discourages potential infringement.

Congratulations on successfully navigating the trademark registration process in Vietnam! With your Mark Registration Certificate in hand, you can confidently build brand recognition and enforce your exclusive rights in the Vietnamese market. If you need further explanation on this subject, please don't hesitate to contact us through email at lienhe@luatminhkhue.vn or phone at: +84986 386 648—lawyer To Thi Phuong Dzung