THE PRIME MINISTER

Decision No. 321/QD-TTg dated February 18, 2013 of the Prime Minister on approving the National Action Program for Tourism 2013 – 2020
Pursuant to the Law on Government organization dated December 25, 2001;
Pursuant to the Law on Government organization dated December 25, 2001;
Pursuant to the Prime Minister’s Decision No. 2473/QD-TTg dated December 30, 2011, approving the Strategy for Vietnam’s tourism development by 2020, and the orientation towards 2030;
At the proposal of the Minister of Culture, Sports and Tourism,
DECIDES:
Article 1. Approving the national action program for tourism 2013 – 2020, in particular:
1. Targets
a) General targets
- Contribute to the achievement of targets set in the Strategy for Vietnam’s tourism development by 2020, and the orientation towards 2030. Develop tourism into a major, professional industry by 2020, with relatively comprehensive and modern facilities; develop high-quality and diverse tourism products imbued with national identities, trademarks, and able to compete other countries in the region and in the world;
- Build a tourism product system based on the advantage or resources towards investment in the improvement of services quality and distinctive values of tourism resources in various areas; ensure the sustainable tourism development. Development the competitive tourism products that are suitable for the target market of Vietnam’s tourism, focus on long-time and lucrative markets;
- Build the national tourism trademark and regional trademarks of tourism products and typical kinds of tourism associated with regions and enterprises; locate the trademark of Vietnam’s tourism at home and abroad in order to improve the competitiveness of Vietnam’s tourism in the region and in the world, enhance the effectiveness of tourism, contribute to the socio-economic development of the country;
- Improve the managerial capability via strengthening the structure of the State management mechanism; enhance the regulations and policies on inter-sectoral cooperation in order to facilitate the development of tourism; enhance the effectiveness of State management and the quality of State management officers in charge of tourism.
b) Specific targets

- Contribute to the achievement of for the quantity tourists and the revenue from tourism in the Strategy for Tourism development by 2020 and the orientation towards 2030: attract 7 – 7.5 million of arrivals of international tourists by 2015, serve 36 – 37 million of domestic tourists, the total revenue from tourists reaches 10 – 11 billion USD by 2015;: attract 10 – 10.5 arrivals of international tourists, serve 47 – 48 domestic tourists, the total revenue from tourists reaches 18 – 19 billion VND by 2020;