1. Secure Your Trademarks and Copyrights

In the dynamic world of startups, intellectual property (IP) is the lifeblood of innovation. For startups in Vietnam, securing trademarks and copyrights is the first crucial step in protecting your brand identity and creative assets. This legal shield allows you to take action against online infringers and safeguard your competitive edge.

Registering Your Trademarks with NOIP (National Office of Intellectual Property)

Your brand name, logo, and any other distinctive symbols that represent your startup deserve legal protection. In Vietnam, trademark registration is handled by the National Office of Intellectual Property (NOIP).

Here's a breakdown of the trademark registration process in Vietnam:

  1. Trademark Search: Before filing your application, it's wise to conduct a trademark search through NOIP or a qualified IP firm. This search helps identify any existing trademarks that might conflict with yours.
  2. Application Filing: Prepare and submit a trademark application to NOIP. The application should include details like your business name, the trademark itself (including any logos or designs), and the specific goods or services your trademark will be associated with.
  3. Examination and Publication: NOIP will examine your application for completeness and potential conflicts with existing trademarks. If approved, your application will be published in the Vietnam IP Gazette for public opposition.
  4. Registration and Issuance: After a designated period for opposition, and assuming no objections arise, NOIP will register your trademark and issue a registration certificate. This certificate serves as your legal proof of ownership of the trademark in Vietnam.

Copyright Protection with the COV (Copyright Office of Vietnam)

While copyright protection generally applies to creative works upon creation, copyright registration with the Copyright Office of Vietnam (COV) strengthens your legal position. This is particularly important for valuable creative assets like software code, website designs, or unique product functionalities.

Registering your copyright with COV offers several benefits:

  • Stronger Legal Grounds: A copyright registration certificate serves as prima facie evidence of your copyright ownership, making it easier to enforce your rights in case of infringement.
  • Increased Damages: In infringement lawsuits, copyright registration can allow you to seek statutory damages, which can be more substantial than actual damages proven.
  • Streamlined Takedown Process: Copyright registration can expedite the takedown of infringing content from online platforms.

The copyright registration process in Vietnam typically involves submitting your creative work along with a completed application form to the COV. The specific requirements and fees may vary depending on the nature of your work.

Remember: Consulting with a qualified intellectual property lawyer in Vietnam can be highly beneficial for navigating the trademark and copyright registration processes. They can ensure your applications are complete and compliant with Vietnamese IP laws, maximizing your chances of successful registration.

By securing your trademarks and copyrights in Vietnam, you take a significant step towards safeguarding your startup's intellectual property. This legal foundation empowers you to build a strong brand presence, prevent online infringement, and ensure the long-term success of your innovative ventures in the Vietnamese market.


2. Monitor Online Platforms

In the age of digital marketplaces and social media, online vigilance is crucial for startups in Vietnam. While you've secured your trademarks and copyrights, proactive monitoring of online platforms is essential to identify and address potential infringement of your intellectual property (IP) before it significantly impacts your business.

Here are some key strategies for effective online platform monitoring:

  • Brand Mention Tracking Tools: Utilize online brand monitoring tools to track mentions of your brand name, trademarks, and even copyrighted content. These tools can scan websites, social media platforms, and online marketplaces in Vietnam and beyond. They can alert you to potential infringement activities, such as unauthorized use of your logo on a competitor's website or the sale of counterfeit products under your brand name on an e-commerce platform.
  • Focus on Vietnamese Marketplaces: Pay particular attention to popular online marketplaces in Vietnam where counterfeit goods or pirated software might be offered. Some prominent Vietnamese marketplaces include Shopee, Tiki, and Lazada. These platforms typically have established reporting tools that allow you to report suspected infringement. By regularly monitoring these marketplaces, you can take swift action against sellers engaging in IP theft.
  • Social Media Listening: Social media platforms can be breeding grounds for brand impersonation and unauthorized use of copyrighted content. Actively monitor social media for mentions of your brand and products. Look for suspicious accounts mimicking your brand identity or individuals sharing potentially infringing content.

Strategies for Effective Monitoring:

  • Tailor Your Search Terms: Don't just rely on your brand name. Include variations of your brand name, misspelled versions, and even translations into Vietnamese for a more comprehensive search.
  • Consider Visual Monitoring: In addition to text-based searches, some tools offer image recognition capabilities. This can be helpful for identifying counterfeit products that use your logo or copyrighted designs.
  • Set Up Alerts: Configure your monitoring tools to send you automatic alerts whenever there's a potential infringement detected. This allows you to address the issue promptly.

Remember: While online monitoring tools are valuable assets, they shouldn't be your sole line of defense. Regularly review search results and social media mentions to gain a deeper understanding of how your brand is being perceived online.

By implementing a comprehensive online platform monitoring strategy, you can stay ahead of potential IP infringement in Vietnam. This proactive approach allows you to protect your brand reputation, safeguard your competitive edge, and ensure the continued success of your startup in the digital marketplace.


3. Take Down Infringing Content

In the fast-paced online world, even the most vigilant monitoring efforts might reveal instances of intellectual property (IP) infringement for your Vietnamese startup. When you encounter unauthorized use of your trademarks, copyrighted content, or even counterfeit products, acting swiftly to take down the infringing content is essential. Here's a breakdown of the primary methods for takedown in Vietnam:

1. DMCA Takedown Notices: A Quick and Effective Option

The Digital Millennium Copyright Act (DMCA) is a legal framework that extends to Vietnam. This framework allows copyright holders to submit takedown notices to online platforms requesting the removal of infringing content. Here's how it works:

  • Draft a DMCA Takedown Notice: Prepare a takedown notice specifying the infringing content (e.g., a product listing, a social media post), its location on the platform, and clear evidence of your copyright ownership (e.g., registration certificate).
  • Submit the Notice to the Platform: Most online platforms in Vietnam, like Shopee or Tiki, have designated channels for receiving DMCA takedown notices. These channels are often found within their copyright or intellectual property sections.
  • Platform Review and Removal: Upon receiving your notice, the platform will review your claim and, if valid, remove the infringing content. This is a relatively quick and inexpensive way to address online copyright infringement, particularly for less serious cases.

Important Note: The DMCA takedown process is specifically for copyright infringement. If you encounter trademark infringement (e.g., unauthorized use of your brand logo), you'll need to utilize a different approach.

2. Cease and Desist Letters: Sending a Clear Warning

For more serious cases of IP infringement, consider sending a cease and desist letter to the infringing party. This legal document, drafted by a lawyer specializing in intellectual property law in Vietnam, serves as a formal warning. It demands that the infringing party stop the unauthorized use of your IP and outlines the potential legal consequences of non-compliance.

A cease and desist letter can be a powerful deterrent and can encourage the infringing party to remove the content or product themselves. In some cases, it can be a precursor to legal action if the infringement persists.

3. Collaboration with Vietnamese Authorities:

In situations involving large-scale infringement or counterfeit products, collaborating with Vietnamese authorities might be necessary. You can report the infringement to the NOIP or relevant law enforcement agencies. These entities have the power to investigate and take legal action against the infringers.

Choosing the Right Approach:

The best course of action for takedown depends on the severity of the infringement and the nature of the infringing content. For minor copyright infringement, a DMCA takedown notice might suffice. For more serious cases or trademark infringement, a cease and desist letter or collaboration with authorities might be necessary.

Remember: Consulting with a qualified intellectual property lawyer in Vietnam is highly recommended They can advise you on the most appropriate takedown strategy for your specific situation and ensure your legal rights are protected throughout the process.

By taking a proactive approach to takedown, you can effectively remove infringing content from online platforms in Vietnam. This safeguards your intellectual property, protects your brand reputation, and ensures a level playing field for your startup in the digital marketplace.


4. Proactive Brand Protection Measures

While reactive measures like takedown notices are crucial for addressing online infringement, a Vietnamese startup's intellectual property (IP) defense thrives on proactive strategies. By taking these steps, you can deter potential infringers, strengthen your brand identity, and minimize the need for reactive actions.

1. Cultivate a Strong Online Presence:

  • Develop a User-Friendly Website: Establish a professional and informative website that clearly communicates your brand identity. This includes your brand name, logo, and trademarks. A strong website presence makes it harder for infringers to impersonate your brand online.
  • Actively Engage on Social Media: Maintain active social media profiles on platforms popular in Vietnam like Facebook and Zalo. Regularly share engaging content and interact with your audience. This fosters brand awareness and makes it easier for customers to identify your official channels.

2. Educate Your Customers:

  • Informational Content: Create informative content that educates your customers about your brand, products, and the dangers of counterfeiting. Highlight the superior quality and authenticity associated with your genuine products.
  • Reporting Mechanisms: Consider establishing a clear reporting mechanism on your website or social media platforms. This allows customers to easily report suspected cases of counterfeit products or brand misuse, empowering them to become active participants in protecting your IP.

3. Implement Robust Security Measures:

  • Strong Passwords and Encryption: Enforce the use of strong passwords and encryption protocols across all your business accounts and systems. This helps safeguard confidential information like product designs or source code, making it less vulnerable to unauthorized access online.
  • Regular Backups: Maintain a regular backup schedule for your critical data. This ensures you have a secure copy of your information in case of a cyberattack or data breach.

The Power of Proactive Protection

By implementing these proactive brand protection measures, you create a strong defense against online IP theft in Vietnam. A well-established online presence discourages infringers, while customer education fosters brand loyalty and reduces the demand for counterfeit goods. Robust security measures, on the other hand, minimize the risk of data breaches that could compromise your valuable intellectual property.

Remember: Proactive brand protection is an ongoing process. Stay informed about the latest trends in online infringement and adapt your strategies accordingly. Consider attending IP-related workshops or seminars to stay updated on best practices in Vietnam's evolving digital landscape.

By establishing a culture of proactive brand protection, your Vietnamese startup can build a strong foundation for long-term success. This ensures you can continue to innovate and thrive in the digital marketplace, free from the threats of online IP theft.


For Vietnamese startups, protecting intellectual property (IP) is paramount to safeguarding your competitive edge and ensuring long-term success. While proactive measures and takedown notices can address many infringement cases, there might be situations where stronger action becomes necessary. This is where legal action comes into play.

Consulting with an IP Lawyer:

Before embarking on the legal route, consulting with a qualified intellectual property lawyer in Vietnam is crucial. They can assess the situation, evaluate the strength of your IP case, and advise you on the most effective course of action. Here are some factors they might consider:

  • Severity of Infringement: The extent of the damage caused by the infringement will influence the decision to pursue legal action. For large-scale or repeated infringement, legal action might be the most effective deterrent.
  • Nature of the Infringing Activity: The lawyer will evaluate the specific nature of the infringement. Is it a trademark infringement involving a competitor's logo, or is it copyright infringement of your software code? Understanding the type of infringement helps tailor the legal strategy.
  • Cost-Benefit Analysis: Legal action can be expensive. The lawyer will help you weigh the potential costs of litigation against the expected benefits, such as damage recovery and preventing future infringement.

Potential Legal Actions in Vietnam:

If legal action becomes necessary, your lawyer might recommend one or more of the following options under Vietnamese law:

  • Civil Lawsuit: You can file a civil lawsuit against the infringing party in a Vietnamese court. If successful, the court might order the infringer to cease the infringement, pay you compensation for damages caused, and potentially even confiscate counterfeit goods.
  • Criminal Complaint: In cases of large-scale counterfeiting or willful infringement, a criminal complaint might be filed with Vietnamese law enforcement agencies. This can lead to criminal charges against the infringers and potentially even imprisonment.

Alternative Dispute Resolution (ADR):

In some cases, pursuing Alternative Dispute Resolution (ADR) can be a faster and less expensive option compared to litigation. ADR involves mediation or arbitration, where a neutral third party attempts to facilitate a settlement between you and the infringing party.

Remember: Legal action should be considered a last resort. However, when negotiations fail and significant harm is being caused to your startup, pursuing legal action with the guidance of a qualified IP lawyer can be a powerful tool to protect your valuable intellectual property in Vietnam.

By understanding the legal options available and consulting with an expert, you can make informed decisions to safeguard your IP rights and ensure the continued success of your innovative ventures in the Vietnamese market.

If you need further explanation on this subject, please don't hesitate to contact us through email at lienhe@luatminhkhue.vn or phone number: +84986 386 648. Lawyer To Thi Phuong Dzung